Meatme UBC Sauder

Responsible Business | Sustainable online meat marketplace joins UBC Sauder business accelerator

When Victor Straatman arrived in Vancouver a year and a half ago, he was surprised at how inconvenient it was to buy grass-fed free range beef directly from local farmers—a process that was relatively simple in his native Holland. That’s when Straatman decided to bridge the gap between consumers and struggling farmers through Meatme, an online marketplace where consumers can buy shares in ethically raised cows, pigs, lambs or chickens, until the full animals are purchased.

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