Establish a consistent, memorable and authentic brand that represents your personality both online and offline.
Understanding your brand — and actively building it — empowers you to stand out and get the job you love and deserve.
Everyone is a brand. For employers this is reflected in your resume, cover letter, professional demeanor and online presence. Standing out from the crowd and being genuine to your unique interests and personality are key attributes of any potential employee. Whether you’re a recent grad or someone looking for a change, defining your brand is the most important aspect of standing out and getting hired.