Define your brand

How do your personal qualities, traits or experiences create a brand that reflects you? What are you projecting to those around you?

A personal brand, like any good brand, needs to be consciously managed and controlled throughout our lives. Choosing where to go to university, or deciding whether to leave a current job and pursue a new opportunity can be considered from a branding perspective to make sure we're making a decision that is both consistent with our brand and in track with goals we have set for ourselves.

Like brand managers who follow a rigorous process to create a marketing plan, and update it every year, you can create a roadmap for getting what you want out of life, and ultimately, a reputation that serves you well both personally and professionally.

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