Tag: Personal branding

The Birkman Method Assesment for UBC Sauder Alumni

The Birkman Method is the only assessment that measures an individual’s underlying Needs, which, when fulfilled, provide the comfort and motivation for you to be productive and satisfied in your career and life by combing behavioural and occupational data into one assessement.  The Birkman Method is distinct because it taps into what an individual believes about “most people” around them, providing a unique glimpse into your perception of both yourself and others.  There are many factors that affect a person’s career performance and satisfaction.


3 steps to creating the perfect LinkedIn profile

The key to impressing viewers of your profile is to grab their attention with your engaging personal story. Follow these three steps to ensure that your profile reflects who you are and who you want to be.

 #1: Set the stage - Tell a concise but compelling story with your summary and job descriptions.

Your career journey reveals what you care about, stand for and value. Before sharing that with the world, consider the audience you want to reach, what you want them to learn or do, and how you want them to feel.


6 Steps for building your personal brand

Your personal brand is how you appear to the world. Having a clearly defined brand is particularly helpful when growing your career or looking for a new job. You want to be easily identifiable as someone with a passion and/or an expertise in a particular area. But how do you do it? Developing a brand sounds like a very lofty, abstract concept that is not easily defined or executed. I’m here to show you that it really isn’t hard.


The power of vulnerability

Brené Brown studies human connection — our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.

Watch the TED Talk


Why introverts excel at personal branding

Author: William Arruda

It’s logical to assume that extroverts are naturally better at personal branding, but nothing could be further from the truth. Some of the strongest personal branders I know are introverts who shun the limelight. This makes it easier for them to focus on what really matters in personal branding: authenticity.

Read full article


10 Tips to make your LinkedIn profile standout

Your LinkedIn profile is the place to show off your greatest successes and future aspirations. It’s also a chance to make a good first impression, whether it’s with a future employer, current colleague, or a potential client looking at your past work before a meeting. Find out how you can create a standout LinkedIn profile. 


Why LinkedIn is the only personal branding resource you need

Forbes.com There are literally thousands of personal branding activities you can engage in every day that will help your career thrive. Sound overwhelming? Not to worry. Almost all of them can be accomplished through LinkedIn.

4 Signs it's time to update your brand

Careerealism.com Author: Elizabeth Dexter-Wilson Published: April 2015

What's your value proposition?

The first step to building your brand is to create your value proposition. It's important when developing your value proposition that it be clear and concise. Start by brainstorming what the companies and industries you have researched have in common. What things do they want that you can provide? What is important to them?

Once you've identified common needs you can develop your value proposition around them. Keep in mind that the purpose of your value proposition is to identify and satisfy an unmet need of your target job market.


Start marketing yourself

When looking for a new position, your goal is to identify the best matched jobs and organizations and then do the best job you can to portray yourself accurately as a fit for the position. Find out how.

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