Tag: Personal branding

6 Steps for building your personal brand

Your personal brand is how you appear to the world. Having a clearly defined brand is particularly helpful when growing your career or looking for a new job. You want to be easily identifiable as someone with a passion and/or an expertise in a particular area. But how do you do it? Developing a brand sounds like a very lofty, abstract concept that is not easily defined or executed. I’m here to show you that it really isn’t hard.


The power of vulnerability

Brené Brown studies human connection — our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.

Watch the TED Talk


10 Tips to make your LinkedIn profile standout

Your LinkedIn profile is the place to show off your greatest successes and future aspirations. It’s also a chance to make a good first impression, whether it’s with a future employer, current colleague, or a potential client looking at your past work before a meeting. Find out how you can create a standout LinkedIn profile. 


Why LinkedIn is the only personal branding resource you need

Forbes.com There are literally thousands of personal branding activities you can engage in every day that will help your career thrive. Sound overwhelming? Not to worry. Almost all of them can be accomplished through LinkedIn.

Know What People Say About You in the Company - Jorg L. Spenkuch

Ellen Kullman, CEO of the 3D printing startup Carbon, is no stranger to leading a company through crisis. Before becoming the CEO of the California-based company, she spent 27 years with chemical giant DuPont—seven of them as its CEO. She was the first woman to lead the more than 200-year-old company.

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7 Better Ways to Answer "What Do You Do?"

The Muse
Author: Amanda Berlin

It's fascinating and helpful how the answer to this question gives people a sneak peek into what we do and who we are. It’s get-to-know-you shorthand. However, it can be rather daunting; when labels go wrong, they can lead to stereotypes. Here are ways to answer "What do you do?", so that you keep control on who you get to be in the mind of the person you’re talking with.


3 Ways to Answer "What Do You Do?" When You're Unemployed

The Muse
Author: Sara McCord

Coming face-to-face with this common question can feel uncomfortable if you’ve recently quit or lost your job. However, there’s no reason you should have to feel bad or give an awkward answer. This article prepares you with ways to gracefully answer “What do you do?” to impress new connections despite an (unintentionally) tough question.


From Elevator to Appetizers

Value statements are important because they let others know how you differentiate yourself in a unique way. This webinar will introduce a new approach to pitching oneself to others and will focus on techniques to create your own unique value statement.

LinkedIn & Online Presence Career Kit

What do you do when you’re curious about someone? Chances are, you Google them. Employers and recruiters do the same thing when considering candidates for a job. That’s why it’s important for you to build a strong personal brand online.


3 Steps to Creating the Perfect LinkedIn Profile

The key to impressing viewers of your profile is to grab their attention with your engaging personal story. Follow these three steps to ensure that your profile reflects who you are and who you want to be.

 #1: Set the stage - Tell a concise but compelling story with your summary and job descriptions.

Your career journey reveals what you care about, stand for and value. Before sharing that with the world, consider the audience you want to reach, what you want them to learn or do, and how you want them to feel.


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